Haier is the leader in the home appliances market in Pakistan with an overall market share of 32 %. Haier leads in most major home appliance categories including air conditioners and washing machines and refrigerators and deep freezers.
Haier’s manufacturing facility is located in the Haier industrial park in Lahore and sprawls 63 acres with a built up area of 1,000,000 sq. feet housing various production lines. With a designed production capacity of 3,000,000 units p.a. across all product categories Haier Pakistan’s product portfolio has expanded rapidly from the refrigerators, air conditioners, and washing machines to include Deep freezers, commercial air conditioners, LED TVs, microwave ovens, water dispensers, and small domestic products together comprising several hundred models of home appliances.
Aggressively implementing a policy of taking Haier to the doorsteps of the people, Haier Pakistan has built up a strong sales and distribution network comprising of 3,000 dealerships and dedicated sales shops covering the length and breadth of Pakistan. This is supported by an equally strong network of after sales service and maintenance outlets manned by well trained technicians.
Branding experience
2017 Haier becomes first company to assemble Laptops in Pakistan
Haier has chalked up another achievement, becoming the first company in Pakistan to manufacture laptops – a development that puts Pakistan on the road to acquiring the necessary expertise in the manufacture of hi-tech electronics.The Surface Mount Technology (SMT) has been introduced for the motherboard circuit design/printing, a state-of-the-art laptop manufacture factory set up, Chinese engineers give continuous training to local staffs for manufacture and quality control technology transfer Haier Pakistan has clinched a government order to supply 200,000 locally manufactured Haier brand laptops to the Higher Education Commission (HEC), a constitutionally established independent, autonomous body which oversees, regulates and funds initiatives in the higher education sector in Pakistan. The laptops will be given to shining students in the nation’s leading colleges and universities as part of the Prime Minister’s initiative for free laptops for shining students.
2016 Haier “Save Water Save Pakistan” Campaign
Haier promoters carried large banners disseminating important information on the need and ways to consume water. The objective of the campaign was to generate positive publicity for Haier Brand, reflect good corporate governance and engagement with masses at a social level. All in all it was a successful campaign, which also coincided with the World water Day.